4 Ways to Market Your Salon Online

4 Ways To Market Your Salon Online

As it is known, the hair salon industry is very competitive, and without a good marketing strategy, it might be challenging to attract new customers. Since there are so many hair salons to choose from, why should the customer choose you? What makes you special? Here are four easy marketing tips that will help you to differentiate your salon from the competitors, and get the customers to come your way:

1. Take high-quality photos of your work
If you see your salon business as a high quality or potentially trendy, and modern salon, it is very important to focus on high-quality pictures. Take the time to invest in a professional grade camera, lighting, and maybe even a graphic designer to edit the photos to appeal better to your target audience. You should also consider doing before and after photos that showcase how you have transformed your client with your amazing stylist expertise.

2. Get your customers involved and engaged
Set up a loyalty rewards program that requires your customers to share your salon’s social media handles online. By doing, you can increase customer retention as well as utilizing your customer base for online free word-of-mouth advertising. Not only will your clients feel obligated to share their experiences online, but they will take the pride in knowing they will receive loyalty points or bonuses which will bring them back to your salon. Create a selfie station in your salon where customers can take their own selfies of their hair, makeup, or nails. Put your logo on a cute, creative, banner and let them spread how awesome your salon is -- without you having to lift a finger. Read more about the Salon Loyalty Program.

3. Create an awesome landing page or website
Your clients expect for you to have a website, and if you do not,  that speaks volumes about your brand in a way that is inefficient. Invest money in a website and landing page so that your customers can utilize to gain more information from you. Please keep in mind that this will also allow you to appear in Google search results, and it is very beneficial to you especially for localized searches. If you need any help with creating an attractive website, click here to read more.

4. Create targeted Facebook ads
Create compelling and interactive Facebook ads that will grab the attention of your target audience. On Facebook, you can refine the criteria of the ads to show up in the feeds of your target audience in the area your salon resides. If your ads are compelling enough, you should see an increase in your inquiries as well as salon appointments. Strategize and research effective and creative advertisements for salon businesses.







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6 Tips to Achieving a Great Website Design

6 Tips to Achieving a Great Website Design

A website for your salon is a great tool for you to use to attract potential clients. Think of it as an extension to your business; what online visitors see could be what establishes your credibility as a professional. You want your online presence to be reflective of the brand you’ve created in-house. You wouldn't want a potential customer to walk into your salon and think it’s a complete mess, chances are they’ll turn around and walk out the door. Same goes for your website. To avoid that from happening, we’ve put together some tips and tricks from our ebook, The Easy Peasy Guide to Having a Killer Website, to make sure your website has a great design that truly represents your brand.

 

1. Have a clean logo that links. Your logo is your brand. You want to make sure your logo is on your website and that it links back to your homepage.

2. Use one primary color and one secondary color. You don’t want your website looking like crayola exploded on it. Keep your color scheme to 2-3 colors throughout. Use the right font for what your company is about. For example, if your company is selling arts and crafts, it is okay to use a more decorative font . However, if your company is a law office you may want a more stern and simple font like Helvetica. Remember though, just like colors, do not overuse fonts. If you want to use a fun font, stick to one fun font and one basic font like Times New Roman or Helvetica. Also, only use 2-3 different fonts per website. 1 font is good, 4 fonts is ugly.

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5 Ways Salon Businesses Can Save Money

5 Ways Salon Businesses Can Save Money

 

From scissors to hair care products, salon owners have many areas to which need their attention in order to keep their salon running successfully. As many salon owners have learned the skills and methods to stick within the budget of creating a smooth sailing business, they still struggle to learn which areas they could be saving a lot of money. Shampoos, stylist, hair dyes, and more, salon owners invest a lot of time and money into people and products they know will help develop a profit in return. Month to month, Salon owners review processed payments to calculate the percentage of profits made and ultimately whether or not they’re on track to make plan. Being a business owner comes with a bumpy ride. However, learning the right strategies could help improve revenue and save money for salon owners overall. Here are the top 5 ways salon businesses can save:

1) Reporting

Currently using Excel or a notebook to track weekly/monthly reports? Move to an automated system to eliminate the headache in admin hours. Some software options include:

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NUTRITION MOMENT

NUTRITION MOMENT

Your Diet and Your Brain!

The way you feed your body affects your brain.

Evidence is starting to line up in favor of certain foods with the aim of reducing the risk of dementia and Alzheimer’s disease. Our brain requires certain nutrients to function smoothly and biologically. One major study showed that a strict adherence to a diet known as the MIND diet reduces dementia risk by up to 53% for people ages 59 to 98.

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Good Summer Read for Salon Professionals

Good Summer Read for Salon Professionals

Success in Beauty, The Secrets to Effortless Fulfillment and Happiness is a revolutionary book written by a variety of women about how to be happy and fulfilled with little or no effort at all!

This book has no shortage of vital information about how you as a woman can enhance yourself your life and your business.

Bonnie Bonadeo Co-author and contributor to Success in Beauty book titled section, Beauty Enthusiasm, My Journey to Joy.  Uncovers that repetitive pattern that we are women sometimes get caught up in of adding more to the outside of our lives’  thinking that will bring us more happiness and joy only to discover that it ultimately caused more stress and anxiety in not only doing more but always doing more for others and not yourself.   As she shares her hardships and what finally had her redefine the meaning of success in order for her to find that ever elusive passion and joy in her life. 

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Live Excellence and Professionalism Every Day

Live Excellence and Professionalism Every Day

It has been one year since my friend and boss, Horst Rechelbacher, passed away. We took a chance working together for the first time in 1989 when he hired me to be his business assistant. That position lasted exactly one month when he asked me to step into his new adventure, the Aveda Esthetique, his signature retail shop.

365 products later, Aveda Esthetique, launched on Madison Avenue in New York. Horst once again changed the world of beauty. All of the products he created throughout his life changed the world of beauty over and over again. "Eco-chic" was his favorite catch phrase. He created the natural category in the beauty industry that carries into today.

Flash forward 26 years . . .

I have been trying to determine an appropriate way to honor my friend Horst. Horst loved the beauty industry and all licensed professionals. While we worked together at the Aveda Corporation, he always developed products and promotions with the licensed professional in mind.

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Why it was my goal to become a licensed Instructor. . . It could be yours too!

Why it was my goal to become a licensed Instructor. . . It could be yours too!

Looking at the ever changing nature of the beauty industry will be a great way to help answer that question. Having lived by the credo “change is good”, the beauty industry has been a great choice allowing me to not only change but to grow, try new things and truly experience all avenues of the business. 

When SSPA sent out an email that they were now offering the 38 Hour Instructor Licensure Course, I had recently been laid off from my job with Horst Rechelbacher after his death. Having worked with Horst for many years, I knew he believed in the credo “you are on your path” and I have tried to live my life in the same way. Believing everything happens for a reason, I jumped at the chance to learn a new skill and ultimately become more employable as I seek a new position.

Seeking a new position, combining my new educator skills with my varied job experience, I hope to become a hybrid of sales/marketing/educator that most job candidates don’t possess within the beauty industry. Most organizations seek people able to perform varied duties and fill different needs within a single job classification. Becoming a licensed educator will help in my career to do just that.

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Welcome to the SSPA Beauty Blog Live!

Welcome to the SSPA Beauty Blog Live!

My name is Deborah Otten and I have taken on the role of blogger for the Salon & Spa Professional Association team. While I am excited for this new responsibility, I am also a little nervous. Those of you reading this post please send me feedback (positive or negative, I am a big girl… really) and maybe an idea or two for future postings.

In my tenure in the salon industry in Minnesota, I have had many people ask why I belong to a professional organization…

Why belong to SSPA? Or simply put: “What’s in it for me?”

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