Program Description
Look Good. . .Feel Better® is a national public service program created from the concept that if someone with cancer can be helped to look good, their improved self-esteem will help them to approach their disease and treatment with greater confidence.

Sponsors

Look Good... Feel Better was founded and developed in 1989 by the Cosmetic, Personal Care Products Council (PCPC) Foundation, a charitable organization established by PCPC, the trade association that represents the cosmetics industry.

The program is offered through a collaboration between the PCPC Foundation, the American Cancer Society (ACS), one of the nation’s largest voluntary health organizations, and the Professional Beauty Association - NCA Section (PBA|NCA), a national organization representing more beauty industry manufacturers, distributors, salon owners and individual licensed professionals - hairstylists, estheticians, nail technicians, wig and makeup experts.

The ACS administers the program nationwide, PBA|NCA enlists its members to participate as Look Good...Feel Better cosmetologists and the PCPC Foundation provides the makeup, materials, and financial support for the program. Each year, the cosmetics industry donates more than one million pieces of cosmetics, valued at approximately $10 million.

The three sponsoring partners work together to provide:

• Patient education, through group or individual sessions, or through self-help materials;
• Free program materials including videos and pamphlets; and
• Free makeup kits for each patient participating in a group class.

Audience
The group program is open to all women cancer patients who are undergoing radiation or chemotherapy treatment. Each year, more than 50,000 female patients participate in a Look Good...Feel Better group session. Since 1989, over 500,000 cancer patients have benefited from the program.

Thousands of volunteer cosmetologists participate in the program. All are trained and certified by ACS, PBA|NCA and the PCPC Foundation at local, statewide and national workshops. In addition, some volunteer health care professionals and other individuals also give their time to Look Good...Feel Better.

Locations
Look Good...Feel Better is available in every state, Puerto Rico and the District of Columbia. Group programs are held in comprehensive cancer centers, local hospitals, ACS offices and other community settings. In addition, individual sessions in salons can be arranged, and a self-help video and step-by-step instruction booklet are available for those women unable to attend a group session. Help is also available on the web at www.lookgoodfeelbetter.org.